THC applies its inherent ownership perspective and multi-disciplined team approach to third-party advisory assignments. Our team's analyses not only identify the hotel's weak points, but also provide an action plan which specifies how to correct these problems. Further, a key factor differentiating THC from its competitors is that, at the conclusion of an advisory assignment, THC has the expertise and depth of resources necessary to implement its recommendations. Our advisory services include:

Assess, on a departmental basis, hotel operations, marketing and physical plant to maximize profitability while maintaining a positive guest experience. To this end, THC: Conducts staffing analyses and recommends plans to improve productivity; Conducts advertising, marketing and media plan reviews and reservation system analyses, and recommends methods to enhance advertising, reservations and training support from hotel chains; Conducts a local competitive market analysis and recommends strategies to respond to increase competition and changing market demand factors; Conducts a physical survey of the property to determine capital improvement needs. Management and/or franchise agreements Development-related agreements Financing documents Feasibility of conversions and expansions Chain/brand name repositioning Financial structuring Opinions of value under a variety of circumstances

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